www.autonews.com MILAN -- Free road tax, cheap fuel, cash rebates and even a free car.
These are only some of the knock-down offers European automakers are offering in a brutal price war to try to lure the few consumers still buying cars in a deepening five-year sales slump.
"We're not selling a car at a discount. We're selling a discount with a car attached," said Claudio Stucchi, a sales consultant at Milan Honda dealer Mi Auto.
He is selling new CR-V SUVs for 22,900 euros ($28,000). That's 7,000 euros off the sticker price -- Honda's most aggressive offer ever in Italy.
Then there's the 20 percent discount on new parts, plus a free rubber ball thrown in for the kids of anyone who walks through the door for a test drive.
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These are only some of the knock-down offers European automakers are offering in a brutal price war to try to lure the few consumers still buying cars in a deepening five-year sales slump.
"We're not selling a car at a discount. We're selling a discount with a car attached," said Claudio Stucchi, a sales consultant at Milan Honda dealer Mi Auto.
He is selling new CR-V SUVs for 22,900 euros ($28,000). That's 7,000 euros off the sticker price -- Honda's most aggressive offer ever in Italy.
Then there's the 20 percent discount on new parts, plus a free rubber ball thrown in for the kids of anyone who walks through the door for a test drive.

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